Solutions · Grocery & Specialty Food

Online Ordering for Independent Grocers — Without Instacart's Cut.

Specialty, ethnic, organic, butcher, liquor, pet supply — your regulars order direct, you keep 100% of the margin and 100% of the customer relationship.

$0/month · No commission to a marketplace · Cash, card, or PO accepted · You own every customer

Marketplaces Are Eating Independent Grocery

Instacart takes 10-15% per order

Plus delivery fees, plus markup on your products. On already-thin grocery margins, this is the difference between profit and loss for many independents.

You don't own your customers

Marketplaces keep customer contact info. You can't email a regular about a fresh shipment. You can't build loyalty. The marketplace can — for your competitor.

Generic platforms don't fit your business

Specialty grocers, ethnic markets, butcher shops, liquor stores — your customers know you and want a fast, private way to order. Generic Shopify-style storefronts make you look like every other shop.

How We Compare

InstacartMercato / RosieBusinessCart.ai
Cost10-15% + delivery fees$99-499/mo$0-1,999/mo (3 tiers)
You own customer dataNoLimitedYes — fully
Custom domainNoSometimesYes
Code-gated wholesale customersNoNoYes
Per-customer pricing (restaurants/offices)NoLimitedBuilt-in
Cash on pickup / deliveryNoLimitedYes
AI-readable for local searchNoNoYes
Google Shopping feedNoSometimesBuilt-in

Everything You Need to Sell Direct. $0 Here.

All features below are LIVE today.

LIVE

$0/month, 6% per order

No subscription. No setup fees. Pay only when an order comes in.

LIVE

Code-gated regulars portal

Your catalog lives behind a private code you share with regulars and corporate buyers (restaurants, offices). No competitors next to you.

LIVE

Cash, card, or PO accepted

Cash on pickup, cash on delivery, Stripe, Amazon Pay, Authorize.net, purchase orders — you decide which method per customer.

LIVE

Multiple locations

Manage multiple storefronts, warehouses, or pickup points — each with operating hours and contact details.

LIVE

Google Shopping + 4 more channels

Auto-synced feeds for Google Shopping, Facebook, Bing, Pinterest, and TikTok. Local grocery shoppers find you on Google.

LIVE

Sub-1-second catalog pages

Static HTML on a global CDN. Hundreds of products, instant load on any device.

LIVE

Time-based deals

Schedule weekly specials, weekend markdowns, end-of-day perishable discounts with start and end dates.

LIVE

Per-customer pricing

Restaurants and corporate accounts get their negotiated wholesale rate automatically. Retail customers see retail prices.

LIVE

AI-readable product pages

ChatGPT, Perplexity, and Google AI can read your catalog directly. Local searches like "Halal butcher near me" surface your products.

LIVE

You own customer data

Every customer's contact info and order history belongs to you — not Instacart, not a marketplace, not a competitor.

LIVE

Custom domain

Your store lives on yourgrocery.com — your brand, your URL, your discoverability.

LIVE

Image CDN included

High-quality product photos delivered globally. Fresh produce, perfect cuts of meat, displayed beautifully.

Premium Add-on

LIVE

One AI Add-on. Replaces 10,000 Apps.

Connect your inventory, accounting, or supplier system without writing code. The AI add-on handles heavy operations decoupled from your storefront — pages stay fast while the AI manages the back-office.

AI-Driven Integration

Inventory, suppliers, accounting — any system, no custom code. The AI handles the data plumbing.

AI-Driven Observability

AI surfaces fast-moving items, perishable risk, supplier delays, and customer trends automatically.

AI-Driven Communication

Order confirmations, restock alerts, special-order follow-ups — handled by AI so your team focuses on customers.

Available on Growth and Enterprise tiers as a premium add-on. Talk to us about pricing →

Honest Beta Status

Built with known gaps. We tell you upfront so you can plan accordingly.

BETA

Delivery zone (radius geofencing)

Set a delivery radius per location today. Automatic order rejection outside the zone is in active development.

BETA

Operating-hours enforcement

Operating hours stored per location today. Automatic blocking of orders placed outside hours is in active development.

Where We're Going

Specific dates so you can plan around grocery-specific feature launches.

FeatureWhy it mattersWhen
Recurring weekly grocery ordersStanding orders for restaurants, offices, regular householdsQ3 2026
Weight-based pricing ($/lb)Sell produce, meat, cheese, deli items by weight at checkoutQ4 2026
Time-slot delivery (2-4pm windows)Customers pick a delivery window at checkoutQ4 2026
Multi-language storefrontsServe ethnic grocery customers in their preferred languageQ4 2026
Substitution rules ("if no organic, use regular")Complex UX + business logic — moved to 2027 to ship correctly rather than rush2027+
EBT / SNAP payments (US)USDA certification + TPP processor partnership is a 12-18 month process — honest timeline is 2027+2027+

See a Live Storefront

uSetGo INC — a live storefront built on BusinessCart.ai. Custom domain, sub-second catalog pages, full product listing.

Live in Under a Day

1

Add your catalog

Upload products with photos, prices, and categories. Use CSV bulk-add (beta — Q2 2026) or web portal entry today.

2

Configure ordering

Set delivery vs pickup options, locations, payment methods (cash + card + PO), and per-customer rules for wholesale buyers.

3

Go live

Share your custom domain with the public, your code with regulars and wholesale customers. Google Shopping feed auto-syncs.

Free to Start. Premium When You Need It.

$0 to start · No setup costs · 30-day money-back on Growth and Enterprise

Starter

$0 / mo

  • Code-gated catalog portal
  • Custom domain
  • Stripe + cash payments
  • 1 location

6% per order · Capped at $5/order

Get Started

Growth

$499 / mo

  • Everything in Starter
  • Wholesale customer pricing + limits
  • Multiple locations
  • All payment gateways (PO, Amazon Pay, Authorize.net)
  • AI add-on: $99/mo (basic)

+ 1% per order · 30-day money-back

Contact Us

Enterprise

$1,999 / mo

  • Everything in Growth
  • Full AI add-on: $499/mo (full suite + dedicated AI engineer)
  • Dedicated success manager + SLA
  • Volume processing rates

+ 0.25% per order · 30-day money-back

Contact Us

Frequently Asked Questions

Who is this best for?

Independent and specialty grocers: ethnic markets (Asian, Latin, Halal, Kosher, Indian), organic and health-food stores, co-ops, butcher shops, fish markets, cheese shops, liquor and wine stores, pet food and supply stores. Anyone whose customers know them and want to order pickup or scheduled delivery without paying Instacart's tax.

How is this different from Instacart?

Instacart is a marketplace that takes 10-15% per order plus delivery fees, keeps your customer data, and uses it to upsell competitors. We are a direct ordering platform — your customers come to your store, on your domain, paying you directly. You own everything.

Can I sell items by weight (per pound)?

Not yet — weight-based pricing ships Q3 2026. Today, products are priced per unit. For now, you can use packaged increments (1/4 lb, 1/2 lb, 1 lb pre-packaged) as separate SKUs. If weight-based pricing is critical from day one, talk to us about timing.

Do you support EBT or SNAP payments?

EBT/SNAP is on the 2027+ roadmap. USDA SNAP certification and partnership with a Third-Party Processor (TPP) is a 12-18 month process minimum, so we are not promising it sooner than we can deliver. Today we support cash, card (Stripe, Amazon Pay, Authorize.net), and purchase orders. If EBT is critical for your market, let us know — strong demand can accelerate prioritization.

Can restaurants and corporate buyers order from me with their own pricing?

Yes — that is built in. Per-customer pricing, payment methods, credit limits, min/max order amounts, monthly and yearly spend caps — all enforced automatically. Your retail customers see retail prices; your wholesale customers see their negotiated rate.

How do customers find my store?

Multiple ways. (1) Direct: share your custom domain and customer code with regulars. (2) Google Shopping: auto-synced product feed surfaces you in local shopping results. (3) AI assistants: your AI-readable catalog gets cited by ChatGPT, Perplexity, and Google AI for queries like "halal butcher near me" or "organic produce delivery". (4) Social: Facebook, Pinterest, TikTok feeds included.

Stop Letting Marketplaces Eat Your Margin.

$0/month · 6% per order · You own every customer · Cash, card, or PO accepted