Solutions · Wholesale & B2B

Stop Running B2B in Spreadsheets.

Per-customer pricing, credit limits, spend caps, and quote negotiation — enforced automatically at every order. Your customers self-serve through their own private portal. You stop being the bottleneck.

$0/month · Live in hours, not months · Real B2B enforcement, not just "tags"

B2B Wholesale Is Stuck in 2005

Spreadsheets and email chains

Per-customer pricing in someone's head. Credit limits in QuickBooks notes. Quotes via PDF attachments revised in 8-message email threads. Order errors are routine.

Sales reps are the bottleneck

Customers have to call or email a rep to place an order. After 5pm? Weekend? Holiday? Tough luck. You can\'t scale beyond what your reps can handle on the phone.

Existing platforms cost a fortune or do too little

Shopify B2B requires Plus at $2,000+/mo and still misses credit enforcement. NetSuite SuiteCommerce typically runs $2,000-10,000+/mo (with users + modules) and takes 6-18 months to deploy. Generic ecommerce treats every customer the same.

How We Compare

Email + ExcelShopify B2B (Plus)NetSuiteAdobe CommerceBusinessCart.ai
Monthly cost$0 (and pain)$2,000+$2,000-10,000+$1,800-10,000+$499-1,999
Per-customer pricingManualYesYesYes (custom dev)Yes — enforced
Credit limit enforcementNoneLimitedYesYes (custom dev)Yes — at quote time
Min/max order limitsNoneLimitedYesCustom devYes — enforced
Monthly/yearly spend capsNoneNoCustomCustom devBuilt-in
Quote negotiation workflowEmail PDFsLimitedYesYesBuilt-in with history
Customer self-serveNoYesYesYesYes
Setup timeDay one (pain)2-4 weeks6-18 months6-12 monthsDays

Real B2B Enforcement, Not Just "Tags"

Every feature below is LIVE today. Not a roadmap promise — working code that rejects invalid orders before they happen.

LIVE

Per-customer pricing

Each customer gets their negotiated discount applied automatically. No coupons, no manual override at checkout.

LIVE

Credit limits enforced at quote time

Quote rejected automatically if unpaid balance + new order exceeds the customer's credit cap. No more credit overruns.

LIVE

Min / max order amount + quantity

Enforce minimum order values, case quantities, or pallet sizes per customer. Validated before quote is created.

LIVE

Monthly + yearly spend caps

Set spending limits per customer relationship. Useful for staged rollouts, trial accounts, or risk management.

LIVE

Full quote negotiation workflow

Customer proposes, you counter, they approve, it converts to an order — with comments, history, and full audit trail.

LIVE

Private, code-gated catalog

Customers only see your catalog after entering a customer code you share. No public listing, no competitors next to you.

LIVE

Per-customer payment methods

Customer A pays via Stripe. Customer B uses purchase orders. Customer C pays cash on pickup. You decide who gets what.

LIVE

Per-customer delivery options

Some customers get pickup only. Some get delivery. Some get shipping. Restrict per relationship — they only see their options.

LIVE

Customer groups with bulk discounts

Group customers (Wholesale, Distributor, Tier-1, etc.). Apply uniform discounts across the group without configuring each customer.

LIVE

Multiple locations

Manage warehouses, pickup points, and distribution centers — each with operating hours and capacity.

LIVE

Multi-supplier customer accounts

Your customers can be associated with multiple suppliers, each with independent configurations — all from one login.

LIVE

Full REST API

Every operation has an endpoint. Integrate with your ERP, accounting, or warehouse system.

Premium Add-on

LIVE

One AI Add-on. Replaces 10,000 Apps.

Connect your ERP, accounting, warehouse, or CRM without writing code. The AI add-on is decoupled from your commerce stack — heavy lifting never slows your storefront. One add-on covers what Shopify and NetSuite force you to assemble from dozens of plugins and custom integrations.

AI-Driven Integration

ERP, CRM, accounting, fulfillment — any system, no custom code. The AI handles the data plumbing.

AI-Driven Observability

No dashboards to build. AI surfaces sales trends, customer behavior, and operational anomalies automatically.

AI-Driven Communication

Order updates, quote follow-ups, status notifications — handled by AI so your team focuses on decisions.

Available on Growth and Enterprise tiers as a premium add-on. Talk to us about pricing →

Honest Beta Status

Built with known gaps. We tell you upfront so you can plan accordingly.

BETA

Selling area radius (geofencing)

Set a delivery radius per location. Schema works today; checkout enforcement is in active development.

BETA

Operating-hours enforcement

Operating hours stored per location today; automatic order blocking outside hours is in active development.

BETA

Per-item seller counter-offers

Customers can propose item-level price changes today. Sellers can apply whole-quote discounts; per-item counter-offer UI is in development.

BETA

Bulk product import via CSV

CSV export works today; bulk import is in active development. Manual entry available now via web portal.

Where We're Going

Quarterly shipping. Specific dates so you can plan your B2B roadmap with confidence.

FeatureWhy it matters for B2BWhen
Recurring / subscription ordersStanding orders for repeat customers — major B2B reorder use caseQ3 2026
Tiered customer pricing levelsCustomer tiers (Tier 1, Tier 2, Wholesale, Distributor) with auto-applied levelsQ3 2026
Native ERP/accounting connectorsQuickBooks, Xero, NetSuite — direct sync without the AI add-on if you preferQ3 2026
Multi-language portalsSell wholesale internationally in your customer's languageQ4 2026
Multi-currency checkoutCharge customers in their local currency at checkoutQ4 2026

See the Platform in Action

uSetGo INC — a live storefront on BusinessCart.ai. Public face shown below; the B2B portal sits behind a customer code with per-customer pricing, credit limits, and quote workflow active.

Visit www.usetgo.com

For a guided B2B demo with a customer code, request a demo →

From Spreadsheets to Self-Serve in Hours

1

Set up your company

Add products, define customer groups, configure default payment methods, delivery options, and tax rates.

2

Configure each customer

Per-customer discount, credit limit, payment methods, delivery options, min/max orders, monthly/yearly caps. Override anything per relationship.

3

Share customer codes

Each customer gets a private code that unlocks your catalog with their pricing and rules. They self-serve from there.

Free to Start. Premium When You Need It.

$0 to start · No setup costs · 30-day money-back on Growth and Enterprise

Starter

$0 / mo

  • Per-customer pricing + limits
  • Code-gated B2B portal
  • Stripe + offline payments
  • Basic quote workflow

6% per order · Capped at $5/order

Get Started

Growth

$499 / mo

  • Everything in Starter
  • Full negotiable quotes
  • Multiple locations
  • All payment gateways (PO, Amazon Pay, Authorize.net)
  • AI add-on: $99/mo (basic)

+ 1% per order · 30-day money-back

Contact Us

Enterprise

$1,999 / mo

  • Everything in Growth
  • Full AI add-on: $499/mo (full suite + dedicated AI engineer)
  • Dedicated success manager + SLA
  • Volume processing rates

+ 0.25% per order · 30-day money-back

Contact Us

Frequently Asked Questions

How is this different from Shopify B2B?

Shopify B2B requires Shopify Plus ($2,000+/mo) and offers basic per-customer pricing. We enforce all the things Shopify B2B does not: credit limits at quote time, min/max order amounts, quantity limits, monthly and yearly spend caps. We also include quote negotiation workflows out of the box. And we are $0/month.

How long does setup take?

Days, not months. Sign up, add your products, define your customer groups and per-customer overrides, share customer codes with your buyers. There is no implementation consultant, no migration project, no training program required. NetSuite-class B2B portals typically take 6-18 months to deploy — for the per-customer ordering layer specifically, we ship in days.

Can I migrate my customer pricing and terms from QuickBooks or spreadsheets?

Yes — manual entry today, bulk CSV import in beta and shipping Q2 2026. The data model maps cleanly: each customer gets a discount percentage, payment methods, delivery options, credit limit, and order limits. If you have it in a spreadsheet, you can move it.

What if a sales rep needs to place an order on behalf of a customer?

Reps log in as admin and can create quotes on behalf of any customer. The customer's pricing, payment methods, and limits all apply automatically — the rep cannot accidentally override them. The customer sees the quote in their portal and can approve or counter.

How does the quote workflow handle counter-offers?

Customer proposes per-item prices in their cart. You see the quote, can apply a whole-quote discount, add comments, and update status. The customer sees your response, can re-propose, and the negotiation continues until both sides approve. Full history and comment thread preserved.

Can I integrate with my ERP, accounting, or warehouse system?

Yes — two paths. (1) Use our REST API directly: every operation is exposed, full read/write, no limits. (2) Use our AI Add-on — connect any system without writing code. The AI handles the data plumbing. Native QuickBooks/Xero/NetSuite connectors are on the Q3 2026 roadmap if you prefer no-code.

Modernize Your B2B Ordering. Without the Spreadsheets.

$0/month · Per-customer enforcement that actually works · Live in hours